Espaço Dora Santos, Aly

Dora is a hairdresser in Cachoeira Paulista, Brazil, and she sees every client from start to finish, one appointment at a time. For her salon I made the whole brand and the website, from the first logo sketch to the calendar that confirms a booking on its own.

The brand

I drew nine logo concepts and Dora picked the leaf-comb: a green leaf cut by a golden comb, with “Espaço” in script above “DORA SANTOS”. It grew into the Instagram profile and posts, the business card, an A5 flyer, a banner, the Pix payment sign, short reels and frames for client photos on Google. The pieces are generated by script, with the text turned into outlines, so they print the same at any shop.

Front of the business card: the leaf-comb in pale green and gold on dark green, with “Espaço” in golden script, then “DORA SANTOS” and “CABELEIREIRA & ESTÉTICA” below.

The website

The top of the page is cream, full of wavy hair strands that straighten when the cursor or a finger runs through them, then relax again. Click a link and the leaf-comb flies to the middle of the screen, combs the strands, and the next page opens out of it. Clicks make sounds, synthesized on the spot with no audio files, and a button in the header turns them off.

To book, you pick a service, a day and a free slot, and the confirmation arrives right away. A slot is free only if it is within opening hours, has no other booking and no event on Dora’s Google Calendar. Once confirmed, the event goes into her calendar. In the backoffice she sees the bookings, cancels them, sends a ready-made confirmation over WhatsApp, and edits services and opening hours.

The Espaço Dora Santos booking page: the heading "Agendar horário", a progress bar for service, day, time and details, the service picker with Cabelo selected, a row of days with Tuesday, October 13 selected, and the "Seu horário" summary beside it. — Booking: service, day, time and your details.

The Espaço Dora Santos home page on a phone: Dora smiling in a circle with the leaf-comb, the headline "Beleza com calma e a mão da Dora." and the buttons "Agendar horário" and "Agendar pelo WhatsApp". — The home page, on a phone.

How it is built

A single React Router app on Cloudflare Workers, with the data in D1 and the calendar through the Google Calendar API. A booking checks the slot again against the calendar and the database before it is saved, and the database rejects overlapping bookings, so two clients never get the same slot.

The site has to stay light on any phone, so it measures the device before the first paint and turns on only the effects that device can afford, with framebudget. The strands run in a worker, off the main thread, and the public pages are served from the Worker cache. On Lighthouse mobile, the public pages score 100.